A new artisanal coffee shop preparing to open in small-town Alberta: we built the brand from the messaging and voice up. Identity, logo system, packaging, and the in-cafe details (the cups, mugs, and signage) that turn a good first sip into a returning customer.
Logo, colour, typography, voice, and every surface the brand touches: built from a single clear idea and carried through without compromise.
Primary lockup
Badge
Reversed
An opening worth showing up for.
Whisked matcha, house-made ube cream foam. Earthy, sweet, a little unexpected.
The door is open. The kettle is on. We’ve been waiting to meet you. Come find us on Cloverpuff.
Welcome, Eleanor. Your first bean is already waiting.
A seasonal menu built for the customer's phone: every item, every price, every note, reading exactly like the shop feels.
A five-screen rewards signup flow built for iOS — onboarding, verification, taste preferences, and a welcome that actually feels like one.
Earn beans on every order. Redeem for drinks, pastries, and more.
